Content marketing
Created and executed content strategy to drive top-of-funnel awareness and conversions. Responsible for blog, website, social, and newsletter content.
Results:
Increased monthly traffic to the blog by 200% in 6 months and by 280% in 9 months, through net new content and historical optimization.
Relaunched newsletter and doubled subscribers in under 6 months.
Managed redesign and development of the DocSend blog, The Dispatch.
Secured features for DocSend on OpenView’s blog, Modern Marketing Today, MarTech Series, and the Association for Talent Development.
✏️ You can check out more of my writing here, here, and here.
Product marketing
Developed messaging and positioning for new launches in partnership with Product and produced enablement collateral, e.g. case studies, claims, decks.
Results:
Launched 4 critical features in three months, including full-text search, GIF support, Salesforce account mapping, and Internal Links.
Collaborated with Customer Success to identify opportunities for new customer claims and case studies. See one of my case studies here.
Rewrote and improved core sales deck based on market research, new product releases, and feedback from VP of Sales, CEO, and COO.
Held training sessions for sales team on upcoming marketing campaigns, including best practices for engaging inbound leads.
Demand generation
Produced gated content offers and partnered with Demand Gen Manager on growth initiatives, incl. prospect nurture, re-engagement, and paid campaigns.
Results:
Scaled content’s contribution to marketing captured leads (MCLs) from zero to 73% of total volume in two quarters.
Managed and wrote all content for top-performing Sales Hacker webinar that drove +1,000 MCLs and influenced $50k in sales pipeline.
Successfully secured and implemented lead sharing with OpenView’s editorial arm and marketing partners like Prezi, Outreach, and Ambition.
✏️ You can see some of the offers I’ve written or contributed to here and here.